A faceless survival gear channel launched in May 2023 quietly scaled to 215K+ views and $40–$600/month by ranking Amazon/TEMU “weapon” and gadget lists—then left even more money on the table via affiliates, email funnels, and off-YouTube deal sites.
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You Should Know: SetupSpawn’s Secret Weapon in Short-Form Tech
SetupSpawn turns curiosity into clicks, uncovering must-know websites with faceless, viral short-form tech content.
If you’re into tech, apps, and the hidden corners of the web, SetupSpawn might already be on your radar. But what really makes this channel stand out is its pivot to a “websites you should know” niche in short-form YouTube content. Matty McTech, the creator behind the channel, doesn’t spoil the surprise in his titles. Instead, he sparks curiosity, compelling viewers to tap and watch to discover which tools or websites are featured next.
This strategy has propelled the channel to 1.38 million subscribers and over 570 million views, proving that a faceless, curiosity-driven approach can crush in the crowded tech space.
Here’s a snapshot of the channel’s performance and earnings:
| Metric | Value |
|---|---|
| Channel Name | SetupSpawn |
| Creator | Matty McTech |
| YouTube Handle | @setupspawn |
| Subscribers | 1.38M |
| Total Views | 570,305,325 |
| Total Videos | 320 |
| Created On | Feb 16, 2019 |
| Monthly Subscribers (last 30 days) | 20K |
| Monthly Views (last 30 days) | 13.9M |
| Estimated Monthly Earnings | $3.5K – $56K |
| Estimated Yearly Earnings | $25K – $408K |
| Average Daily Views (last 14 days) | 463,594 |
| Average Weekly Views (last 14 days) | 2.96M |
Why It Works
- Curiosity-Driven Titles: The videos never explicitly reveal the website, making viewers click to satisfy their curiosity.
- Faceless Format: No personality-heavy presentation means the content is scalable and evergreen.
- Short-Form Focus: Quick, digestible videos match YouTube Shorts’ algorithm, leading to massive reach.
- Niche Expertise: By focusing on “useful websites,” the channel fills a practical need for discovery while keeping tech enthusiasts engaged.
Matty’s approach proves that you don’t need flashy branding or personal vlogs to succeed. You just need a clever hook and consistent delivery.
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