Most creators overthink YouTube. They chase originality instead of patterns. They try to invent formats instead of borrowing proven ones.

But the truth?

You don’t need new ideas. You need the right format applied to the right interest.

This is the entire “Format X Interest” framework.

• FORMAT: A proven video structure (e.g., “Watch BEFORE You Buy,” “10 Mistakes People Make…”, “I Tried X For 30 Days,” “$5 vs $500,” etc.)
• INTEREST TOPIC: A niche that already overperforms (e.g., air fryers, microwaves, robots, travel hacks, etc.)

Credits to Richard from X

When you combine these two, you create an unfair advantage.

And no niche proves this better than the air fryer niche, which is one of the biggest cheat codes for faceless creators right now.

PART 1 — Why Air Fryers Are an Explosive Faceless Niche

Air fryer content performs in every platform’s algorithm:

• YouTube
• Facebook Reels
• TikTok
• Instagram
• Pinterest
• Shorts

Why? Because it hits all the psychological triggers:

✔ Mass-market appeal

✔ Cheap to get started

✔ Every home has one

✔ People want shortcuts, recipes, hacks

✔ It’s food — universal dopamine

✔ Strong “before/after” transformations

✔ Strong “satisfying process” visuals

If you follow the data, air fryer videos overperform across:

• Cooking channels

• Review channels

• Hacks channels

• Challenge channels

• Lifestyle channels

• Family channels

Air fryer = interest

Your job = pick the right format to layer on top.

PART 2 — PROOF: A Channel Created 1 Year Ago Is Already Earning $2,300–$36,000 Per Month

Meet Rosario Cooking.

Created: March 2024

Time on YouTube: ~1 year

Results:

• 475,000 subscribers

• 76,000,000+ views

• Monthly views: 9.1 million

• Monthly revenue: $2.3K – $36K

• Yearly revenue: $18K – $290K

All from…

Air fryer recipe videos.

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No face.

No cinematic editing.

No complicated narration.

Just hands, ingredients, and an air fryer.

This single case study proves the niche has insane income potential.

Now imagine if you didn’t limit yourself to just recipes…

but created 5 channels in the air fryer ecosystem.

That’s what this guide shows you.

PART 3 — Copy This: 10 Faceless Formats You Can Apply to the Air Fryer Niche

Below are formats (proven by other niches) that you can “remix” for air fryer content.

These are literally unlimited video ideas.

FORMAT 1 — “WATCH BEFORE YOU BUY”

Applies to:

• Air fryers

• Air fryer accessories

• Air fryer tools

• Air fryer comparison models

Examples:

• “Watch This BEFORE You Buy An Air Fryer”

• “Don’t Buy an Air Fryer Before Watching This (2025 Guide)”

• “The 5 WORST Air Fryers — Avoid These”

Faceless method:

Use stock footage, hands-only demos, text-on-screen, AI voice.

FORMAT 2 — “X MISTAKES EVERYONE MAKES”

Examples:

• “7 Air Fryer Mistakes Ruining Your Food”

• “Stop Doing This With Your Air Fryer”

• “Air Fryer Cleaning Mistakes That Cause Fire Hazards”

Predictable virality. No face required.

FORMAT 3 — “RECIPES MADE ONLY WITH AN AIR FRYER”

This is what Rosario Cooking used to reach $36K/month.

Formats include:

• 15 Air Fryer Meals Under $5

• 7-Day Air Fryer Meal Prep

• Losing Weight With Only Air Fryer Food

FORMAT 4 — “EXTREME TESTS & EXPERIMENTS”

Examples:

• “What Happens If You Put ICE In An Air Fryer?”

• “Can You Cook Frozen Steak in 10 Minutes?”

• “I Air Fried My Entire Breakfast For 7 Days”

These go insanely viral on Shorts & TikTok.

FORMAT 5 — “CHALLENGES”

Examples:

• “I Fed My Family For A Week Using Only An Air Fryer”

• “I Made Every TikTok Viral Air Fryer Recipe”

• “I Tried Gordon Ramsay’s Air Fryer Recipes”

Faces optional — can be hands-only.

FORMAT 6 — “REVIEWS & COMPARISONS”

Examples:

• Best Air Fryers of 2025

• Air Fryer vs Oven vs Convection

• Cheap vs Expensive Air Fryer Battle

High RPM content.

FORMAT 7 — “HACKS & TIME SAVERS”

Examples:

• 17 Hacks For Your Air Fryer You Wish You Knew Earlier

• Air Fryer Cleaning With ZERO Effort

Great for Reels/Facebook monetization.

FORMAT 8 — “MICRO NICHES INSIDE THE AIR FRYER WORLD”

Examples:

• Air fryer for fitness & weight loss

• Air fryer for college students

• Air fryer for busy parents

• Air fryer for halal/keto/vegan cooking

• 2-ingredient air fryer meals

These can each be separate channels.

FORMAT 9 — “STORYTELLING + AIR FRYER”

Imagine videos like:

• “The History of the Air Fryer”

• “Why Air Fryers Took Over America”

• “The Scammy Truth About Air Fryers”

All faceless, using stock footage + narration.

FORMAT 10 — “TOP 10 LISTS”

Examples:

• Top 10 Air Fryer Accessories That Actually Work

• Top 10 Things You Didn’t Know Your Air Fryer Can Cook

• Top 10 Air Fryer Recipes For Beginners

These never die. Evergreen forever.

PART 4 — Build an Air Fryer ECOSYSTEM (Not Just a Channel)

Here’s the real cheat code:

Don’t stop at one channel. Build multiple digital assets around the same niche.

You can easily create:

1. A Faceless YouTube Recipe Channel

Modeled like Rosario Cooking.

(Hands-only, fast-paced, POV cooking.)

2. A Separate “Air Fryer Reviews” Channel

Product reviews = CPM goldmine.

3. A Hacks/Tips/Experiments Channel

Short-form dominance.

4. A Facebook Reels Air Fryer Page

Facebook Reels RPM ranges from $2–$12.

Repurpose the same visuals.

5. A Pinterest Account For Air Fryer Meal Pins

Recipes on Pinterest go viral for YEARS.

Passive traffic to your site/store.

6. An Air Fryer Recipe Directory Website

Monetize through:

• display ads

• affiliate links

• selling recipe ebooks

• sponsored posts

• email list funnels

PART 5 — Monetization Breakdown (ALL PASSIVE)

Platform Monetization Streams

• YouTube AdSense

• YouTube Shorts Bonus

• YouTube Shopping Affiliate

• Facebook Reels monetization

• TikTok Creativity Beta

• Instagram Reels Bonuses (if available)

• Pinterest ad traffic

Product Monetization

• Recipe ebooks ($7–$17)

• Premium recipe collections

• Air fryer accessories

• Cookbooks

• Meal plans

• Subscriptions

Affiliate Monetization

• Amazon Associates

• Air fryer accessories

• Air fryer brands

• Meal prep kits

• Kitchen tools

Directory Monetization

You can create:

TheAirFryerHub.com (example) with a no code directory builder like Directify

and sell:

• display ads

• affiliate roundups

• recipe PDFs

• email list sponsorships

PART 6 — The Big Takeaway: Don’t Think Like a Creator. Think Like a NETWORK.

One appliance.

One niche.

One simple concept.

But multiple channels, multiple formats, multiple revenue streams.

The Format X Interest formula lets you remix proven high-retention formats with high-demand niches — turning simple ideas into scalable faceless YouTube machines.

Just like:

“Air Fryer Recipes” × Faceless Format = $36K/month channel in under 1 year.

You can repeat this in:

• blenders

• vacuum cleaners

• rice cookers

• microwaves

• coffee machines

• cleaning hacks

• fitness hacks

The formula works everywhere.

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