1. What the Channel Is

“That’s Joaq” (pronounced “That’s Whack”) is a commentary & video essay channel that blends compiled visuals + scripted narration around trending shows, tropes, and cultural conversations. It sits at the intersection of pop culture, character analysis, and social commentary.

📌 Focus: TV shows like Invincible, Bojack Horseman, Summer I Turned Pretty, plus bigger themes (masculinity, female gaze, fat characters, tropes). 📌 Format: Long-form essays (10–30 mins) with smart takes + curated clips. 📌 Voice: Conversational, analytical, yet highly accessible.

2. Why It Works

Evergreen + Trendy Mix Breakdowns of current hype (Summer I Turned Pretty, Invincible) + timeless topics (masculinity in superheroes, fat character tropes) keep both momentum and longevity.
Efficient Production Model Uses compiled visuals (clips/images) with consistent narration. Relatively low-cost vs. animation/skits, but high perceived value.
Longer Runtime = Higher RPMs Most videos run 12–30 minutes. Perfect length for mid-roll ads, boosting CPM/RPM significantly compared to short pop culture clips.
High Viewer Retention Niches Fans of these shows/characters crave deeper analysis → longer watch times, strong engagement.

3. Monetization Potential

Currently estimated ~$640 earned with $5–8 RPM range, but the real upside is in scaling + niche positioning:

💰 AdSense: Long-form + pop culture = stable $5–$8 RPM (could rise with consistency).

💰 Sponsorships: Skillshare, Audible, streaming services, fandom merch.

💰 Community: Patreon for extended essays, early access, Q&As.

💰 Digital Products: Ebooks like “How to Write TV Characters That Don’t Suck.”

💰 Courses: Writing/Storytelling/Screenplay tips packaged for fans & aspiring creators.

4. Scaling Strategy

Double Down on Tentpoles → Invincible & Summer I Turned Pretty have delivered multiple 100K+ hits. Keep milking sequel videos, new angles, comparisons.
Expand to Adjacent Shows → Anime (Attack on Titan character arcs), Netflix dramas, superhero films. → Anything with a fandom that craves analysis.
Bundle Compilations → “Every Invincible Character Ranked” or “Every Trope in The Summer I Turned Pretty” (long-form compilation = RPM boost).
Optimize Release Cadence → Current: ~3 uploads/month. If he scales to 6–8 uploads/month (even with reused b-roll), channel could hit 50K subs in under a year.

5. Competitive Advantage

Most pop culture essayists are either too academic (boring) or too clickbaity (surface-level).
Joaq strikes the balance: smart but digestible, approachable for both casual fans & media geeks.

6. Future Outlook

At just 20 uploads, channel has already cracked 500K+ view videos.
With consistency, bundling, and branching into adjacent fandoms, this could easily be a 100K+ sub, $5–10K/month channel by mid-2026.

✅ One-Liner Summary: That’s Joaq is a fast-rising video essay channel mixing fandom hype with cultural critique, proving that smart narration + long-form essays can scale fast on YouTube.