The Roblox Shorts Millionaire: How LanceStuffs Cracked YouTube

Earnings Snapshot

• 1.05M subscribers
• 1.46B+ total views
• 229M views in the last 30 days
• Estimated $57K – $916K/month in YouTube ad revenue alone (SocialBlade)

Not bad for a creator who built his empire off one simple formula: Roblox + YouTube Shorts.

What LanceStuffs Does Differently

1. Hyper-Niche + Repeatable Format

   • Almost all his viral shorts come from the same Roblox game (“99 Nights in the Forest”) where he finds glitches, theories, and funny mechanics.
   • Instead of chasing trends, he squeezes one niche until every possible angle has been explored.

2. Shorts Factory Output

   • 568 videos since 2021.
   • His best-performing shorts rack up 20M–37M views each.
   • Shorts are cheap and fast to make compared to long-form, yet they feed the YouTube algorithm nonstop.

3. Titles That Tease Curiosity

   • Examples:

     • “Why The Deer is Afraid of Light in 99 Nights in the Forest” (14M views)
     • “The Hungry Deer in 99 Nights in the Forest” (22M views)
     • “2 Deer Glitch in 99 Nights in the Forest” (14M views)

   • Every title is framed like a mystery or a discovery. Perfect clickbait without lying.

4. Roblox = Viral Engine

   • Roblox is a built-in trend generator with millions of players, constant updates, and endless memes.
   • By attaching his content to Roblox, he’s tapping into an audience of kids + teens who binge-watch shorts.

How You Can Replicate This

✅ Step 1: Pick a Game (or Niche) with Endless Angles

• Roblox, Minecraft, Fortnite, Genshin, or even non-gaming niches like AI art, anime edits, or celebrity memes.
• The key: It must have infinite mini-stories you can spin into Shorts.

✅ Step 2: Milk One Sub-Niche First

• Just like LanceStuffs milked “99 Nights in the Forest,” pick one mode, character, or mechanic.
• Build a backlog of 50–100 Shorts testing different hooks.

✅ Step 3: Master the 10–30 Second Format

• Keep it simple: gameplay/footage + captions + curiosity-driven title.
• Post daily or multiple times per day.

✅ Step 4: Use Shorts as the Growth Engine

• Shorts bring insane reach.
• Once you have a base of 100K+ subscribers, test long-form for higher RPM ads.

✅ Step 5: Monetize Beyond YouTube Ads

• Brand deals targeting Roblox players.
• Merch for fans (Roblox-themed shirts, plushies).
• Affiliate links for gaming gear.

Why This Works in ANY Niche

• Algorithm loves volume → Shorts give you hundreds of chances to hit a viral formula.
• Kids + teens binge → Roblox audiences watch for hours, and this applies to K-Pop, anime, sports highlights, etc.
• Low barrier → One viral short (20M+ views) can change your income overnight.

Final Takeaway

LanceStuffs turned Roblox Shorts into a million-dollar playbook. His strategy isn’t locked to gaming—it’s a repeatable content system anyone can copy in any underserved niche.

👉 If you want to build your own Shorts empire, study his formula and apply it to your space before it gets crowded.