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He Makes YouTube Videos That Put People to Sleep… And It Pays Big.
🧠 Niche: Sleep-inducing narration, philosophy, soft-spoken educational content 🛌 Strategy: Combine calm aesthetics with intellectually engaging scripts — a golden combo for long watch times and passive repeat views.

WiseSleep – Monetize the Sleep & Philosophy Trend on YouTube
Category: Sleep | Philosophy | YouTube Monetization | Evergreen RPM Play
What it is: WiseSleep is a YouTube channel that helps viewers fall asleep using softly narrated videos about philosophy, psychology, and deep thinking. With just 37 uploads, it’s grown to over 195,000 subscribers and 11.4 million views.
Why it matters: This is a perfect example of a low-effort, high-impact content model that monetizes watch time, evergreen content, and emotional utility. People return nightly. They let the video run till the end. That means insane retention and passive ad revenue.
Earnings Potential: Depending on the RPM, this channel could be earning anywhere from a few hundred dollars (low RPM) to over $57,000+ if targeting high-value categories like education or digital wellness.
RPM Range by Niche:
Niche | RPM Estimate |
---|---|
Shorts (low-end) | $0.01 – $0.05 |
Music/Entertainment | $0.75 – $1.00 |
Self-Help / Education | $3.50 – $5.00 |
Digital Products / Sleep Tech | $8.00 – $20.00+ |
Affiliate Angles: If you’re an affiliate marketer, you can ride this trend by:
- Promoting sleep products (weighted blankets, sleep masks, supplements)
- Linking to apps like Calm, Headspace, Insight Timer
- Repackaging public domain philosophy content into ebooks or courses
- Selling affiliate bundles for “Sleep Kits” or digital focus tools
Why it converts: This channel attracts stressed, overstimulated adults who are actively searching for a calm solution. They trust the narrator. They watch for hours. They’re primed to buy tools that promise better rest.
Replicable Format:
- Free scripts (public domain philosophy, stoic quotes)
- AI voiceover or soft narration
- Gentle visuals or slow animations
- Monetize via YouTube, affiliate links, or even a Substack sleep newsletter
Final Note: This isn’t just a channel. It’s a funnel disguised as therapy. Tap into the “calm content economy” and build sleep-first media that sells without selling.
Let me know if you want a prewritten template for other channels like this.