If you ever needed proof that faceless YouTube + storytelling + niching down still works in 2025… FishMentary is it.

This channel did everything right, and the numbers are shocking.

Let’s break down:

• when they started
• how much they’re earning
• what format they use
• why commentary + stories explode
• and how you can copy this EXACT playbook in any niche

📅 1. When Did FishMentary Start?

Created: June 28, 2025

That’s less than 5 months ago.

In that tiny window, they published ~79 videos, all of them Shorts.

No long videos. No fancy edits. No face. No voice on camera. No fishing experience required.

Just: clips + commentary + story format.

💰 2. How Much Is the Channel Earning? (You’re Not Ready)

From SocialBlade:

Last 30 Days

• 83M views
• $21,000 – $333,000 estimated earnings
• 31K new subscribers

Even if we take the lowest number (which is unlikely):

➡️ ~$700/day ➡️ ~$20K/month

On the high end:

➡️ $333K per month ➡️ $4 million per year potential

This is from a channel started this year… using only Shorts.

SHORTS.

No 10-minute videos. No complicated storytelling. No production overhead.

This is what makes this channel such a crazy case study.

🎣 3. What’s the Format? And Why It Works So Well

FishMentary mastered the 3-part faceless formula:

1. Pick a niche people already love → Fishing clips

Emotional, surprising, dramatic, funny, and visual.

2. Add commentary → Explain what’s happening

This is KEY.

Commentary:

• adds context
• hooks viewers instantly
• increases watch-time
• makes random clips feel like “content”

Because the algorithm pushes stories, not clips.

3. Add a storytelling angle → “He saw a turtle and did THIS”

Story + tension + payoff.

Shorts LOVE:

• curiosity
• shock
• surprise
• weird facts
• emotional moments
• "you won’t believe what happens next" loops

FishMentary’s titles are textbook viral engineering:

• Dad Takes Gang Member Fishing for the First Time — 57M views
• Squid Turns White Instantly — 25M views
• He Tried Catching Fish With His Shirt — 8.1M views
• The Fish That Outsmarts Every Trap — 8M views

Everything is built to trigger emotion + retention.

🔥 4. Why Niching Down + Commentary Is the Cheat Code in 2025

Because commentary is infinite content.

You don’t need:

• to film anything
• to be on camera
• to have a skill
• to have experience
• to have money
• to be in the niche

You can build a channel ONLY using:

• stock clips
• public domain clips
• user-submitted clips
• licensed clips
• AI generated scenes
• hooks + narration

FishMentary basically turned: random fishing clips → viral story-driven content

And you can copy this method in 1000 niches.

🧩 5. How You Can Replicate This EXACT Channel

Step 1: Pick a niche

Examples:

• Cooking disasters
• Parenting moments
• Wildlife facts
• Animal rescues
• Gym fails
• Construction/engineering wonders
• Cleaning transformations
• Haunted clips explained
• Car crash analysis
• Nature “Did you know?” facts
• Urban exploration
• Survival stories

You don’t need to fish. You don’t need to cook. You don’t need to gym. You just need clips + commentary.

Step 2: Gather clips

Sources:

• YouTube (fair use commentary format)
• TikTok (with credit)
• Stock sites
• Reddit threads
• Public domain videos
• User submissions

Step 3: Add commentary

Use a simple structure:

Hook (1s)

“This fisherman never expected THIS…”

Context (3–5s)

“While ice fishing in Norway…”

Tension (3–5s)

“He suddenly realized the ice beneath him was cracking…”

Payoff (1–2s)

“What happened next shocked everyone.”

Shorts need pacing. FishMentary’s commentary is fast, emotional, engaging.

Step 4: Post DAILY

FishMentary posted:

• 27 videos in the last 30 days (almost 1/day)
• 84M views in 30 days

Consistency compounds.

Shorts reward posting volume.

🚀 6. Why This Works Better Than Long-Form Faceless Right Now

Shorts CPM is rising in 2025. YouTube is paying way more for Shorts RPM than 2023/2024.

And commentary channels get:

• higher retention
• higher engagement
• more watch time
• massive algorithm push

This is why FishMentary got:

83,000,000 views in a month

That’s TV-level numbers.

🤑 7. The REAL Secret: “Emotion Forward” Content

Every FishMentary title is:

• emotional
• curiosity-driven
• relatable
• surprising
• narratively structured

Examples:

• “He Lost The Biggest Fish Of His Life”
• “He Caught A Hand While Fishing 😨”
• “His Reaction When His Dad Let His Fish Go 😭”
• “The Fish That Shouldn't Be Able to Survive”

This is the key to scaling.

🧨 8. Final Breakdown — Why This Channel Prints Money

✔ Started in June 2025

✔ 79 videos

✔ Already hit 144M lifetime views

✔ 83M views last 30 days

✔ Earning $21K–$333K/month

✔ All videos are Shorts

✔ No face, no filming, no skill needed

✔ Just stories + commentary + curated clips

✔ Perfect viral niche (fishing + wildlife + emotional moments)

This is one of the most insane faceless YouTube growth cases of the year.

And you can copy it in any niche.

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